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Discover the stories of the latest, never before done projects. Learn and be inspired by your peers.

Societal Trends
11 December 5 min read
by Callen Gerrits ,

With NHS waiting lists near record highs, there is a strong case for encouraging preventive behaviours like improved diet and exercise. However, there are three psychological reasons why engaging the public in such behaviours is extremely challenging.

Behaviour Customer Experience Brand Experience Brand Purpose
20 November 8 min read
by Nadège Riche ,

Brand experience (BX) and customer experience (CX) reflect the emotions consumers feel with your brand, influencing their perceptions, reviews, and loyalty.

Partners for life

5 min read
29 May 2023
in  Innovations
by Angela Canin ,

Authors Angela Canin

Artificial Intelligence for Consumer Insights

5 min read
1 June 2023
in  Innovations
by Sanaya Sinha ,

Authors Sanaya Sinha

How to survive AI… the skills we need to stay relevant: Part 3

15 min read
7 June 2023
in  Innovations
by David Smith , Adam Riley ,

Authors David Smith, Adam Riley

Madita Brandhorst

5 min read
8 June 2023
in  Innovations
by Hunter Thurman ,

Authors Hunter Thurman

The new way insights teams are measuring brand health

4 min read
12 June 2023
in  Innovations
by Madita Brandhorst ,

Authors Madita Brandhorst

Calling their BLUF: tips for thinking like a content creator… or an intel analyst

6 min read
16 June 2023
in  Innovations
by Mary Mathes ,

Authors Mary Mathes

Breaking the mould: Diversifying LGBTQ+ representation in brand narratives

7 min read
6 July 2023
in  Innovations
by Moiza Shaikh ,

Authors Moiza Shaikh

The role of research in times of high inflation

4 min read
17 July 2023
in  Innovations
by Alejandro Tena Arestegui ,

Authors Alejandro Tena Arestegui

Super Bowl's creative evolution: DE&I in the big game

19 July 2023
8 min read
in  Innovations
by Deepak Varma ,

Authors Deepak Varma

Make social media social again!

7 min read
24 July 2023
in  Innovations
by Marek Tobota ,

Authors Marek Tobota