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Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

July 14, 2025 10 minutes
by Eric Duchamp , Hunter Thurman ,

Science and technology - the key driving force to realize the aspiration of greatness

June 24, 2025 5 minutes
by Bill Harvey , Andrew Hui , Dale Evernden ,

Strengthening tax management in digital business

Most Effective Incentives for Market Research: Digital Rewards

5 min read
4 November
in  Recent
by Finn Raben ,

Engaging participants in market research is challenging due to declining response rates. This white paper examines the impact of cash rewards versus digital incentives on recruitment and retention, supported by research and case studies.

THE US PRE-ELECTION POLLS

8 min read
3 December
in  Recent
by Katie O'Connor ,

Here we go again. Commentary on the 2024 pro-election polls reveals some truths about American politics and polls, but also exposes the ups and downs of poll misunderstandings – as well as some very real issues with American elections.

The six secrets of successful insights

5 min read
16 November 2023
in  Recent
by Callen Gerrits , Alex Hardy share Share ,

Authors Callen Gerrits, Alex Hardy

Navigating legal and ethical challenges in the AI era

4 min read
20 March
in  Recent
by Robert Heeg ,

Authors Robert Heeg

Why insights teams need the agencies’ unique added value

5 min read
2 April
in  Recent
by Emma Gillingham ,

Authors Emma Gillingham

How digital ethnography is critical to understanding the changing world of food and beverage

6 min read
5 April
in  Recent
by Elizabeth Violaris ,

Authors Elizabeth Violaris

The respondent experience: an industry-wide concern

7 min read
9 April
in  Recent
by Lilas Ajaluni , Robert Heeg ,

Authors Robert Heeg, Lilas Ajaluni

Internalisation of research and its impact on social listening projects

4 min read
15 April
in  Recent
by Sandro Kaulartz , Ushma Kapadia ,

Authors Sandro Kaulartz, Ushma Kapadia

The role of software providers in the insights industry

3 min read
16 April
in  Recent
by Prashanth Krishnaswami ,

Authors Prashanth Krishnaswami

Challenges in recruiting participants and its impact on the cost of online modes

4 min read
11 May
in  Recent
by Aditi Bhonsle ,

Authors Aditi Bhonsle