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Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

September 20 5 minutes

by Barbara Schandl , Deepak Varma , Finn Raben , People Leigh Caldwell ,

TIN VUI ESOMAR

August 28 10 minutes

by Alex Ovcharov , Bill Harvey , Ginny Lobel , Deepak Varma ,

ESOMAR Café in Ho Chi Minh City

ESOMAR research predicts the trends of the home services market from 2024 to 2035.

10 minutes

December 24, 2024.

in Recent

by Alina Serbanica , Adam Riley ,

ESOMAR research predicts the trends of the home services market from 2024 to 2035.

Rising Demand for Premium Vehicles Drives Automotive Seating Systems Market

5 minutes

December 23, 2024.

in Recent

by Dr. Jessica Petrie ,

Rising Demand for Premium Vehicles Drives Automotive Seating Systems Market

MRSI Wednesday Webinar showcases award-winning research from ESOMAR 2024

December 20, 2024.

in Recent

by Alex Ovcharov , Aditi Bhonsle ,

Most Effective Incentives for Market Research: Digital Rewards

5 min read

4 November

in Recent

by Finn Raben ,

Engaging participants in market research is challenging due to declining response rates. This white paper examines the impact of cash rewards versus digital incentives on recruitment and retention, supported by research and case studies.

THE US PRE-ELECTION POLLS

8 min read

3 December

in Recent

by Katie O'Connor ,

Here we go again. Commentary on the 2024 pro-election polls reveals some truths about American politics and polls, but also exposes the ups and downs of poll misunderstandings – as well as some very real issues with American elections.