Synthetic Data Beyond the Hype
In this episode of Talking Insights, we speak with Cynthia Vega, Head of Digital Analytics at Kantar and co-author
of the Synthetic Data: Beyond the Hype report. Cynthia deconstructs what is and isn’t synthetic data,
dispels common myths, and explains why human input remains essential for high-quality results.
We discuss brand reactions, the blurry line between experimentation and scalable implementation,
and the importance of asking the right questions instead of blindly following trends. Whether you’re curious,
skeptical, or eager to adopt synthetic methods, this episode offers a solid and thought-provoking perspective.
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