Research-Uncovering the Secrets of Pricing Power

Uncovering the Secrets of Pricing Power

July 3, 2025
Authors

Uncovering the Secrets of Pricing Power

18 minutes
18 minutes


Uncovering the Secrets of Pricing Power


In this conversation, António and Kantar’s Mary Kyriakidi explore the concept of pricing power and 

its significance beyond profitability. They discuss how brands can increase pricing power through 

emotional resonance, sustainability and effective communication. The conversation highlights the 

importance of brand differentiation and the strategies that successful brands use to maintain value 

in a competitive market.


ESOMAR Công ty nghiên cứu toàn cầu sẽ tiếp tục cập nhật những tin tức mới nhất trên thị trường toàn cầu.


Văn phòng đại diện công ty ESOMAR Việt Nam:

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zalo: +84918082815

SDT Liên hệ: 02855598501

Email: [email protected]


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